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If your firm has well-known brands and items outside of its name, you may need to go the extra mile for your digital presence and social profiles. Create websites, social media accounts, and other kinds of searchable material for any division of your company that clients might lookup by name on different social media platforms. If someone else reserves their internet usage first, failing to claim ownership of the other trademarks and items associated with your firm could become difficult – and potentially costly – to control.
Owned media largely relates to your website and blog — the properties that are under your full control. So, if you work on improving the ranking of the pages that are of utmost importance to your brand’s reputation and perception, you are on the right track. Although your online reputation management job gets easier when you deal with online spaces you control, don’t forget that you have to establish an all-encompassing ORM process. As Google’s Danny Sullivan has put it when talking about Google, “We’re not a truth engine. We can give you information, but we can’t tell you the truth of a thing.” Basically, he implies that Google will showcase whatever is the highest-ranking page for your branded search. So, popularity matters, and not the inherent truth. Thus, you should focus on all the channels your brand gets mentioned on and try to manage your reputations across all of them.
Only a decade ago, things like PR and reputation management seemed like matters of concern for big businesses and celebrity personas. And it seemed like smaller brands had little to care about; their brand perception was a one-way alley with customers having little room for feedback. After all, they could just choose to ignore the business’s products and services, but their perception had little impact. But we are now living in an era of an active audience, one where people express their opinions about brands and services on several platforms online all the time. Read extra information at https://www.reputation-defenders.com/.
For businesses of all sizes and industries, the odd dissatisfied customer is unavoidable. Most consumer issues may be resolved promptly and efficiently over the phone or via email. However, if the consumer retaliates by publishing unfavorable reviews about your business online, the situation can become more complicated — and potentially hazardous. As a result of the Internet’s reduction in the distance between clients, word-of-mouth can now go significantly faster and farther than ever before.