More sales from explainer videos? Another big argument for favoring marketing cartoons has to do with the budget you have for your strategy. Online, people tend to judge the quality of your product or services by the quality of the content you deliver to them. This means that whatever pieces of media you are putting out to promote your brand should be nothing short of top-notch. Well, live-action videos tend to cost significantly more than a marketing cartoon video of similar length and scope. Actors, sets, professional recording equipment, props, on-site production crew… All these things add to the challenge – and cost – of live-action videos. And yes, you could try to produce pieces with a shoe-string budget, but then you are risk rubbing your audience the wrong way and presenting a lackluster corporate image that can be really harmful when first-impressions are concerned. On the other hand, professional-level animation made by an experienced studio allows you to produce top-tier pieces at much more manageably price-points.
Don’t make a video without a plan! A pleasant and rewarding animated explainer video very often requires proper planning. Before putting out a video to target audiences, businesses should consult with a professional for added creative ingenuity. Entrepreneurs interested in giving their marketing game a serious boost should start using animation explainer videos in their marketing. The idea is to have an excellent understanding of the requirements of your project. Therefor it is very important to fill in the questionnaire entirely and as detailed as possible.
Brands today have to focus on creating an informed consumer base. This means that the information you provide has to stick with your target audience. This information has to be memorable and understandable, but most importantly, it has to be consumable. If your consumers don’t understand your services or products and their unique benefits, then convincing them to spend money becomes an excruciating task. This where 2d animated videos come into the mix. If we look at data from a user’s point of view, the human brain can process visual data about 60,000 times faster than it processes text-based data. The amount of information you can extend to your target audience in one minute using a video is significantly more than what you would be able to extend if they were to read for one minute. Read even more details on #animation video.
In this guide, we spill the secrets for successful video marketing so that you can add video content to your marketing arsenal with ease. This happens because marketers may not always be creating the types of video content that their audiences crave. Furthermore, it takes time for a brand, page, or new content format to gain sufficient traction. As such, marketers can’t create one-off video content in the hopes that they deliver on the results that were planned for. While this caveat can make video marketing seem daunting, marketers can easily venture on the path to success with the right video content strategy.
Hand-drawn style: This style relies on using a hand to draw information while a narrator’s voiceover echoes the on-screen action. Whiteboard animation: This style offers a clean, uncluttered approach. Characters and graphic elements appear on-screen to illustrate the product being sold. In this winning example, the story is told by moving graphic elements while a crisp audio voiceover echoes the on-screen action. If you watch the entire video, you’ll notice that one scene also uses hand-drawn elements. The hand is also used in a different way – It’s used as a vignette within the storyline, instead of actually sketching out the entire story. Read more information at #2d animation.