Interesting Things Blog Commercial Real Estate The rise of a financial and real estate operations leader : Leonard Ross

The rise of a financial and real estate operations leader : Leonard Ross

High quality financial and real estate operations tricks by Leonard Ross? Leonard Ross NZ is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.

A lender is more likely to fund your project if they believe in your credibility. They will definitely study your past projects and examine your track record before agreeing to work with you. This can be challenging if you are a first time property developer. On-the-job experience with a reputed real estate company will work in your favour. Teaming up with a partner like a small-scale residential developer can add to your credibility. This is a great move, especially if you don’t have firsthand real estate experience. So if you already have some capital to begin with, they can co-finance the project with you. When entering into a partnership with someone, be sure that your respective roles and investments are discussed and put down in writing.

Leonard Ross NZ real estate development recommendations: Use CGI To Promote Off-plan Sales! In the current scenario, it is becoming increasingly difficult to sell developments off-plan. Buyers are particular about what they want and have many options to choose from. They would rather see the finished product than make their decision based on a plan. High-quality Computer Generated Images (CGI) can bring your plans to life. They help investors and potential buyers visualize the space better, even if it is still in the stages of initial development. Professional CGI artists work on architectural drawings to make them look lifelike. The process can be expensive, which is why some developers hesitate to use this tool. But top quality CGI can convince even the most skeptical buyers to find out more about your project. Besides, you will be able to showcase these images in many of your marketing collaterals like brochures, magazine articles and your website. Along with using CGI to show potential buyers how the building will look, offer added incentives for investing early. This way interested parties will be motivated to make a decision quickly to get the best price and avoid missing out. Leonard Ross is an established property developer in Auckland, New Zealand.

Today’s real estate market is increasingly competitive, and a brand name alone is not enough to make a sale. Potential buyers need to feel that they are buying into a better lifestyle. In order to achieve this, your branding must be compelling and clutter breaking. The development itself must be the star of your messaging. Marketers will need to put a lot of thought into aspects such as colour schemes, the name, and the surroundings of the property. Use your knowledge about your target group to make marketing decisions that will appeal to them and compel them to make a purchase.