Premium review reputation builder methods 2021? Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dental services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visit a business. More importantly, 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding.
Consumers Consult Reviews Online Before Making a Purchase. The first statistic will help you to understand the importance of reviews in a consumer’s purchase journey. Nearly nine out of ten (89 percent) consumers worldwide make the effort to read reviews before buying products (Trustpilot, 2020). Not only does this imply that reviews are an integral part of consumers’ purchase process, it also indicates a high level of confidence and faith that buyers have in fellow consumers’ opinions. There doesn’t seem to be a big difference in reviews consumption between men and women. Just slightly more women (90 percent) read reviews compared to men (88 percent). Interestingly, slight imperfections in review scores seem to hold more swaying power. More than half of consumers say review scores that are less than perfect appear more “authentic.” In fact, six out of ten consumers say they will continue to do more research on products that have perfect, five-star reviews.
In 2018, we outlined how you can better manage your online reviews. In that post, we provided tips for creating Google My Business (GMB) and Facebook pages to address and tailor your responses to both positive and negative reviews. Now, let’s take a look at how the evolution of the GMB service and the increasing savviness of online users has made online reviews more important than ever. How Online Reviews Impact Your Community? According to Bright Local, 82% of consumers read online reviews. Of them, only 53% are willing to use a business with less than a 4-star review. Online reviews impact perceptions of your brand and the ability to attract and convert new customers.
Respond to reviews on multiple websites from one easy to use central dashboard. Share compelling positive reviews, automatically, and use them for social media content. Track trends and receive alerts of new reviews anywhere on the Web. Review My Company is the #1 solution to manage and push positive reviews! Why Are Reviews Important? Did you know that customer reviews increase sales conversions by almost 300%? And that 95% of people read a review before making a purchase? There’s a lot of business to lose if you don’t have reviews for your products or services. Review My Company is an online platform that provides your customers an easy way to review and amplify their positive experiences with your business, while only sharing negative reviews with you. Let’s see how much business you’ve been leaving on the table for your competition. Read additional information on reputation management builder software.
As much as 10 years ago, researchers described it as content that “gives a glimpse into real data from other people, unsanitized by regular media outlets”—a definition that still holds up today. Unfortunately, UGC in the form of online reviews is not something that is easily bought. As we recently discovered, a great overall customer experience leads to priceless content from users. However, companies will still make every effort to generate this, artificially or otherwise, because people are four times more likely to buy something that’s been recommended by a friend. Here’s how online reviews work as an essential part of referral marketing when it comes to e-commerce.