6 email marketing tips to boost your click through rate? If you’re not segmenting your email list and sending targeted messages just to certain segments, you need to start. Don’t just send the same email to everyone. You want your subscribers and customers to think that you know them better than your competitors ever could. If you’re just sending out blasts to your entire list, your emails are either going to be too niche or too broad. Relevant emails are the ones that get sales and inspire subscribers to take action. If you’re sending the same email to your best customers that you’re sending to your lapsed customers, neither of them is going to feel important. But to be able to send relevant emails, you need to segment your email list.
If you’re entirely new to email marketing, we suggest you start with our guide to email marketing before coming back and implementing these email marketing tips to increase open rates. If you’re familiar with email marketing already, let’s get started off on the same page with a quick definition of what an email open rate actually is and what a typical open rate looks like. What Is an Email Open Rate? An open rate in email marketing is the percentage of the total times your email campaign was opened by subscribers. This is a pretty simple formula: Email open rates are often shown with other email marketing metrics like click-through rates, bounce rates, and unsubscribe rates, but open rates are a pretty important starting point for understanding how your email marketing campaigns are performing and where they can be improved. If you have a low email open rate, for instance, you can then test your subject lines, sender name, or any number of other details that might impact your campaign performance. You might also take a look at how often you’re sending emails to make sure you’re not overwhelming your subscribers.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks. See even more information at what is an ip and why warm it up.
Typically, each SMTP account will have email sending restrictions and daily limits. Adding multiple SMTP accounts will help you to rotate between every SMTP account which will help you to increase your overall success and inbox rate. SMTP rotation will also reduce the risk of blacklists and complaints. CBT Mass Mailer Software will allow you to either import SMTP accounts via a file upload or you can enter them manually into an input box.
With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
Everyone likes to belong to a special group, especially email consumers who like exclusive perks. Your customers aren’t all the same, and the one-size-fits-all approach doesn’t work. Use your email campaigns to drive home the message that your customers are unique and important to your business. Whether you’re giving a section of customers a sneak peek into an upcoming product launch, or simply rewarding them for being loyal customers, they all love a sweet deal. Volkswagen offers email subscribers free movie tickets several times a year. Starbucks gives their gold members free drinks around the holidays. As a small business, you might not be able to go around giving free stuff to your customers, but a little something extra can go a long way. Rewarding your customers is a nice gesture, and from your side, it’s a great way to accelerate your marketing goals. Everybody wins. It’s easy to get caught up in the intricacies of building out an email marketing campaign that works for your customers and your business. There’s a lot of learning involved, but there’s also a lot of opportunity to communicate with your customers, rather than just sending emails all the time. Discover additional info on Guide to Email Marketing.