Interesting Things Blog Internet Marketing The rise of a brand builder : Jason Argall

The rise of a brand builder : Jason Argall

Meet Jason Argall and some of his thoughts? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.

Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.

Jason Argall is a founding member at ScaleMyBrand. At ScaleMyBrand we have the experience, systems and tools necessary to scale any digital brand to peak performance across all online marketing channels. Whether you own a SAS company, an e-retail brand or your company relies on online lead generation, we have what it take to help you dominate market share online. After helping multiple online brands scale and grow, we’ve built out custom software as that’s the only real way to connect every aspect of a business “under one roof.” We have a customer built CRM, email and SMS software, audience segmentation software, market research tools and more.

Jason Argall on personal brand development : Make sure every little thing you have posted online – listings, reviews, articles, guest posts, resumes, CVs – all of these should be up to date, current, and accurate with the appropriate links back to your home website and/or social accounts. Find out what the competition is doing and keep up with your peers. Follow thought leaders in your niche and connect with others who are doing similar things, even if they are in other cities or states. Recognize influencers in your niche and shine a light on their accomplishments, especially if it’s something or someone that has had a positive impact on you, what you do, and how you do it.

Jason Argall about business brand creation : Your brand identity surfaces in all elements of your business, from marketing to logos, and even how to present a product or service you provide. Therefore, establish a brand and its identity at the outset of your business. Typically, this work is executed by a marketing team in conjunction with the business owners. Since your brand identity flows through all aspects of your business, it’s important that it possesses a cohesiveness that conveys a unified message to consumers. Doing so generates the following benefits to your business. Imagine meeting a fun, happy-go-lucky guy at a party. A few days later, you meet him again, but this time, he’s dour and unfriendly. It’s unsettling. You don’t know which is the guy’s real identity.