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Instagram can be a highly-targeted, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business. In fact, over 500 million Instagram and IGTV users browse the app every day, making it home to some of the most engaged audiences around. But like any social network out there, there are the right ways to use your Instagram profile, wrong ways to use it, and clever ways to use it.
When the opportunity presents itself, aligning your content with trending topics or hashtags can improve discoverability and engagement. For example, you can ride the wave of a trending topic or event, such as a holiday, in a relevant way to boost your engagement and reach. Or you can participate in one of the many hashtag holidays that exist, such as #NationalCoffeeDay (falling on October 1st in 2018). Mark relevant events in your calendar so you can prepare relevant content in advance. Be sure to join the conversation in a meaningful way and when in doubt, ask yourself if your target audience would actually pay attention to the trend. For even more info you could look here and get Instagram followers.
If you want to get more Instagram followers in 2020 you need to pay attention to what your Instagram profile looks like as a whole. Your feed is the first opportunity you have to make a great impression and entice people to hit the “follow” button. And since your Instagram profile is becoming as important as your homepage, you want to make sure it looks on point. When someone visits your Instagram profile, they will decide in seconds whether or not to follow your business. How do they make that decision? By quickly scrolling through your feed, reading your bio, or clicking on your stories highlights. When it comes to converting visitors into followers, it’s no longer just the editing style of your photos that need to be consistent.
Instagram Stories take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And we think that might be down to the rise of TikTok in 2019! The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. At Famoid, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it!