Best brand communication on social media recommendations from Edan Gelt: Another brand that is using a similar strategy is Nike. While a lot of the world is still reeling from the pandemic, Nike encourages people to ‘play inside.’ Again, from a company whose product lines are generally designed for outdoor use, this may also sound counterintuitive. But Nike is playing a clever game with an empathic approach. This approach does not lose sight of the brand’s main selling point. Check out the campaign here. It is this understanding of the situation, the ‘we’re all in this together,’ ethos that brands are increasingly turning to. Read more info at Eden Gelt.
Enhanced Budget: Word-of-mouth marketing will increase your marketing budget, after all, your customers are doing your marketing for you! Have you ever seen a free Starbucks day online? It is picked up by the media, talked about amongst your target market and goes viral across social platforms. The buzz surrounding free can get millions of impressions for less than a paid ad. The goodwill created by delivering this experience will be tenfold.
The law of reciprocity is one way marketers use psychology to entice or influence people to buy products or services. It’s an innate reaction that if used correctly could result in an unprecedented ROI. I received a postcard in the mail a while back for a free 8lb bag of dog food from PetSmart – brand of my choice. I went into the store and grabbed the bag of dog food but feeling guilty about just getting something free, I also filled up my cart with $50 of treats and pet toys for my pup. I felt compelled to make a purchase, to reciprocate. Imagine you’re out to dinner with your friend and she grabs the bill, a small argument ensues, she wins, and you feel indebted and want to do something in return immediately. The result may be a lot of thanking, but you know quite certainly that you will be picking up the next tab. That is the psychology of reciprocity.
As part of your brand communication strategy you will need to provide relevant and consistent content. For example, if your main social media account is Instagram you should aim to post once a week (ideally at the same time, on the same day each week to build consistency). Your posts should be well-thought-out, helpful and add real value. You should not be posting content for the sake of posting. Irrelevant or dreary content can hurt your brand image. Remember, quality over quantity, always. See more information at http://www.yemle.com/profile/edangelt.
I’m with you. If you’re like me, videos featuring you as the star can be uncomfortable to create and even watch. But you’re in luck, if you’re a business professional marketing to other business professionals you only need to provide 1-minute of content. B2B videos 1-minute or less perform best with 68% of your audience watching the entire video. Even if you’re a business that is marketing to consumers (B2C), keeping it short is the rule since 60% of watchers will tune you out or turn you off after the 2-minute mark. So now that we know we only need to generate video content of 60-seconds (give or take), let’s get started.
Consumers and business leaders are suffering from unprecedented stress and uncertainties. With the lockdowns and restrictions coming and going and economic uncertainty hanging over everything. In this climate, brands are having to be more sensitive in their communication strategies. The last thing anyone wants to see right now is an advertisement full of smiling revelers having the holiday of a lifetime. While the rest of us are stuck at home worrying about our health, jobs and when we will get to see families and friends next.
Partner: Double your reach and budget by partnering with another complementary brand that targets a similar audience. If you engage with a brand that already has established trust with your clients, they are more likely to trust your brand. Make the most of your partnerships by finding businesses with similar but non-competing target markets and co-market. Be a Guest: Appearing on someone else’s platform, such as a podcast or blog, exhibits your initiative and your intelligence. Podcasts and blogs are all the rage and being featured on one gives you the opportunity to get in front of new clients. It also positions you as an industry expert. You don’t have to spend a lot of money to increase your brand awareness. Just try some of the tactics here to discover works best for increasing your brand awareness on a budget.
Creating a Google My Business (GMB) listing is the first and most important step to local search success. GMB offers the strongest brand impact for businesses or individuals seeking exposure locally. In fact, approximately 90% of organic searches come from Google and it complements a brand’s existing website, shows in search results and maps, and communicates with third-party platforms using Google Maps API. You need to either create a listing or ensure you have a Google business page setup. If your business is established (usually founded several years ago), it’s likely Google already has a GMB listing and you just need to claim it. Ensure your listing clearly includes what your business does, where it is, and how consumers can quickly and efficiently acquire the goods and/or services you offer. Read even more details on Eden Gelt.
3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.
Posting videos on this social channel is great for professional B2B content. LinkedIn rewards videos content by sharing it with more of your contacts than traditional text or picture posts. If you upload video directly (natively embed it) versus linking to YouTube, you will reach an even larger audience. Here, you’ll want to upload your video directly to their platforms. You can boost your videos and/or run them as ads to get a larger reach but continue to post and repost your videos organically on your accounts. Even if you think your content is all business and not playful enough – get creative and don’t miss these channels as Facebook has nearly 2 billion users and twitter has over 300 million. For Facebook specifically, you can ‘pin’ a post to the top of your post. So no matter how many posts you create after that, this ‘pinned’ post will always remain on top.