Expert marketing software reviews? Ontraport is a powerful “all-in-one” marketing automation platform, but there are other Ontraport alternatives with greater performance and faster marketing automation capabilities. Let’s be honest. Running a business and making impressive, consistent weight loss results can be a struggle at times. A difficult balancing act?that requires time, patience, and a great marketing strategy. You and your team will fail at some point. You’ll wear multiple hats even. And you’ll try to quell so many metaphorical fires poking holes in your business processes with little to no success. Read even more details on active campaign ontraport integration.
On the bright side though, at least Ontraport won’t ask for your credit card details. You’re free to try out its features for two weeks without committing yourself for the long haul. Beyond that, however, the lowest Ontraport goes is $79 per month for the basic plan. So, it might lock you out if you’re on a budget. Now, when you sign up and log in, the first impression you get of Ontraport’s system might be confusing. Considering it reportedly focuses on email marketing, you’d probably expect to find options like “Automation” or “Campaigns” on the menu bar. But, surprisingly, that’s not the case here. Only three of its six main menu options are consistent with email marketing solutions- “Dashboard”, “Campaigns”, and “Contacts”. The rest (“Pages”, “Tasks”, and “Sales”) are more commonly associated with CRM tools as opposed to email marketing. Hence, Ontraport might come off as a CRM solution when you first land on its dashboard.
A slightly confusing interface is one of the letdowns of this software. It’s not user-friendly or smooth enough to be good for a first time user, adjusting to it may take weeks or maybe even months. However, if you have the time to learn its features, this software will come in handy in a variety of ways. Ontraport and Aweber are miles apart from each other. Despite being limited in features, Ontraport holds up well against Aweber. It offers more value for money, has superior integration features and it is easier to operate. Customizable template options are the only areas where the latter software has the upper hand.
Business Automation: The platform helps you deal with any repetitive business process you believe is interrupting your workflow. Being an all-in-one solution, Ontraport absolutely excels at this. It can automate time-consuming actions like assigning work, fulfilling orders, and replying to inquiries. The way it works is that the platform collects all relevant information to help you create recurring processes. Ontraport automation functions like this are designed to ensure you can focus on your core business operations. If you want, you can even leave customer service to the platform. Ontraport can even onboard new clients. It’ll send them everything from forms to follow-up emails.
Now, when you combine all these provisions, Ontraport transforms into one heck of a powerful marketing and CRM platform. Imagine the possibilities that come with that. But then again, if we’re honest about this approach, bundling all these functionalities in one autoamtion software has one major downside. You risk comprising the overall user experience because of the complex framework involved. How so? Ok, take a second and think about it. Admittedly, quite a number of the “all-in-one” solutions we’ve reviewed here at The Digital Merchant come with a relatively steep learning curve. They give beginners a hard time piecing together their multiple tools. Interestingly, the team at Ontraport understands that, and they claim they’ve tweaked the entire platform to make it as simple as possible.