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The wonderful, evolving world of digital marketing keeps us on our toes, am I right? I mean, a mere three years ago did you know what a chatbot was? Much less how to optimize for it? Yes, it used to be all about SEO, amazing content, and social media, and don’t get us wrong, it still is. But, now there’s so much more… That said, technology is making advances and that means your digital marketing strategy needs to, as well. Don’t get nervous. We’re here to give you a comprehensive list of our favorite smart digital marketing strategies to try in 2022.
Tailoring marketing content to your audience and their preferred platforms is more important than ever — especially for the future. Identifying shifts in purchasing power and targeting specific consumer groups while staying inclusive means personalization is key. Customers are increasingly selective about the material they read and the brands that get their attention. Be sure your company stays interesting to get followed. Interactive websites and digital experiences are increasingly important for consumers. Marketing games like spin the wheel, quizzes, surveys, calculators, and conversion tables attract and engage customers. Additionally, they are a great way to build email lists and collect marketing information. They also enable consumers to learn about your brand and company.
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Online businesses are increasingly under pressure, as it’s becoming ever more expensive to run ads and generate ‘high-intent’ traffic that hit your Return On Ad Spend (ROAS) targets. Frankly, whatever the marketing agencies tell you, in order to maximise your spend with them, heavily investing in advertising and marketing alone just doesn’t cut it anymore. If, like many of the clients who come to us after struggling with a lack of in-house expertise, or who are frustrated with experiences of sub-contracting to others, you too are not seeing the results you’re after, you might just have been knocking on the wrong doors, or failing to ask the nuanced questions that lose you marketing budget. See additional details at https://www.adsrunner.com/.